When fragrance plays a role on our emotions, it is called aromachology. Far from being a new trend, aromachology has gained popularity and is becoming a major player in the cosmetics industry. As stress has somewhat invaded our daily lives, beauty products are becoming a small personal luxury, for a comfort that is not to…
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Perfume and addiction? We can all be subject to it… Some people can’t do without certain smells, others spray them on their wrists to sniff them. And let’s not forget the generations of schoolchildren who fell in love with the famous pot of Cleopatra glue with its almond-like smell… Addiction: Perfume and selfish pleasure…

Why do we love the smell of petrol so much? What do we like about its pungent, almost sweet chemical smell that tickles our olfactory bulb? For every person who finds the smell pleasant, there are surely just as many who cannot stand it. But to understand this fanaticism, we have to dig at the…

Why is perfume so expensive? Perfume’s many secrets will finally allow you to put your finger on this luxurious object that dresses our skin, but at what price? Such a cost is justified by its rarity, its components, its bottle… but also, and especially, by the marketing and associated advertising. Expensive perfume, rare! Raw materials come…
The secrets of vanilla – why do we love its perfume? This spice is as sweet as it is heady, with multiple virtues; a star of perfumery with an influence across the world, and a delight to perfumers! Sweet and animalic, its gourmand notes contrast with its leathery facets, which soften, warm and coat the…
Perfume fascinates and intrigues, but it is the experts behind the perfume that fascinate us most. So who are these mysterious people capable of memorizing and assembling thousands of scents? And how does one become a perfumer? Here are a few tips from Sillages Paris and our four SuperNoses. What’s it like being a perfumer?…
Your perfume is your olfactory signature: it reveals to the world who you are. It is also part of an intimate ritual that each of us repeats whenever we go out in society, or want to feel good in private. But many people are asking the question of how to perform the right hand movements….
Why are you wearing perfume? Do you wear it when you’re alone at home? Aren’t you concerned about what your scent might do to others? If so, you’re one of a rather rare tribe of perfume lovers. Most people perfume themselves primarily to seduce, some more consciously than others. But seduction is not only linked…
Your perfume is like a second skin. It is representative of your tastes, your personality, or simply your mood of the day. Every year, several hundred new perfumes are created, making it harder to find your way through all these smells. Fortunately, olfactory families categorize all these creations and help you choose your perfume. They…

This is war! With the groundswell of organic and natural products sweeping through the world of nutrition and cosmetics, any product made from chemicals is now being confronted by consumer mistrust. In fact, today we tend to rhyme chemistry with enemy, and natural with healthy. In perfumery, the battle is between natural and synthetic ingredients….
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